MANAGEMENT CONCEPTS AND ORGANIZATIONAL BEHAVIOUR – Podcasts

Foundations of MBA Marketing — From Management Principles to Global Markets

This introductory episode of the MBA Marketing series on Aira Podcast provides a comprehensive overview of modern marketing as an integrated management discipline. Covering the journey from management concepts, managerial economics, and financial understanding to consumer behavior, marketing research, branding, supply chain systems, and global marketing strategies, the episode sets the foundation for the entire course. It helps learners understand how marketing connects organizational strategy, customer value, and business growth in today’s competitive environment.

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